Tedd Bernard of Almost Famous LLC
by Benjamin Leis on July 12, 2011
TEDD BERNARD
MIAMI, FL
SE: What problem does AlmostFamous.com solve?
TB: AlmostFamous.com provides a cost effective platform that improves the discovery process for emerging artists. We give artists a splash page that enables them to upload media, text and their current social media platforms that best depicts their work to share with the world.
SE: What are three common mistakes do you see independent musicians making when it comes to marketing and what can they do to help themselves?
TB: 1- I think the most common mistake is marketing themselves to the wrong people. A lot of artists want that "big break" and they think they will achieve this by signing a major deal or meeting the right person who will give them that opportunity. This couldn't be farther from the truth.
2- They market themselves in the wrong light. Being almost famous (un-discovered) or even pre almost famous isn't a bad thing. It's actually a good thing, people respect you for it verses pretending that you are famous, or how about the people who get there 15 seconds and think that they are a legend, we love to see them fall.
3- Being honest, I think goes hand-in-hand with the above. We appreciate artists because they tell us what they go through, and if they are good, or we like them more because what they go through resonates with us, we live life vicariously through them. If they don't have that, they really don't have anything.
SE: For independent musicians, what are three unique ways to create additional revenue?
TB: I don't think these ways have to be unique, just leveraged.
I think using social circles to:
1- sell media
2- sell products (t shirts anything creative)
3- do shows (if you have enough fans and can prove it, you can get a gig at a lot of venues).
