Innovate or Die

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  • Innovate or Die

Innovate or Die

A cautionary tale: The first Blockbuster store was opened in October 1985 in Dallas, Texas by David Cook. Cook grew the business and brought it public. At its peak in 2009, Blockbuster had upwards of 60,000 employees with over 5,000 stores in the U.S. and 17 countries worldwide. Because of competition from other innovative video rental companies such as Netflix and Hulu, Blockbuster has seen significant revenue losses and the company was forced to file for bankruptcy on September 23, 2010.

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